WI Wins congratulates the retailers and employees who help us protect children from the health hazards of tobacco. We give them recognition and rewards as thanks for doing what is right.

Trained WI Wins teams, made up of underage kids and adult supervisors, will try to purchase tobacco in your area. When retailers follow the law and keep minors from buying cigarettes and other tobacco products, they’ll get rewards like gift certificates and community appreciation. When they don’t follow the law, they’ll be reminded of Wisconsin’s laws and given educational resources to help avoid future violations and expensive citations.

When kids have a hard time getting tobacco, they use less. And the less tobacco they use, the more Wisconsin wins.